A Desperate Niche: Reverse Phone Calls
So I’m out tonight right having dinner with some mates who I’ll be going to camp with next Monday-Wednesday. It’s the holidays and I’ve got a fortnight (2 weeks) of time to catch up on university work. Basically, I’ve got to get a 65% GPA to maintain my government-subsidised place at uni. It’s doable, but I’ve got to work my arse off for the remainder of the semester. Just as I was about start this post, I thought of an idea to help keep me more motivated to study:
Just as you have the number of days in a row that you’ve abstained from something, something that’s useful, especially for something like Engineering, is counting the number of days in a row that you’ve studied. I don’t know how this’ll work in practice, but yeah, it’s worth a try. Like I know now, you just can’t cram Engineering. Anyway, enough rambling.
On the way back home, I was waiting for my train at Melbourne Central. There was 7 minutes until the train was coming and I was contemplating whether I should go back to the ATM to buy some credit for my prepaid phone. In the end, I didn’t, which was stupid since that meant I had to call reverse back home again in the sam week. It’s like $5 a call or something like that and because I don’t pay the bills, this isn’t good.
So this is the niche I’m talking about. Let’s see if it satisfies Travis Sago’s criteria in his Bum Marketing Mindset:
1. Mind Share: People are desperate to call home, they’ll be thinking of ways to call back somehow.
2. Emotional Temperature: Again, desperate to call back, dreading walk back home in the dark (fear of darkness/being jumped). Or dreading walk back full stop (fear of exercise).
3. Talking about it: Not sure about this one, but the service in Melbourne is 1800Reverse and it’s pretty much the go-to service if you’re out of credit or whatever. As the ad first showed, I’m sure it took off in popularity and it spread by word of mouth.
4. Paying Money: People who are desperate to get home will pay a reasonable amount to make sure they can do so. What’s better, a $20 taxi fare or $2 for a reverse phone call that you might not even pay?
5. Who else is promoting it?: Are there affiliates promoting this offer around? For something like this, there’s probably no affiliate program. I’d say they focus more on word of mouth. But I think there’s a similar thing on Clickbank which has affiliates swarming all over it.
6. Disposition: Will they resort to a higher authority? For this sort of service, it doesn’t really matter for a few reasons. They are pretty desperate. A call is a call and if it means that they can talk to the person they want to talk to, that’s all that matters. 2: there is not much competition for this over here in Australia, so as far as we’re concerned, 1800Reverse is the “official” reverse phone call service.
The purpose of this post is primarily for me to start getting my marketing mindset in the right gear so I can find more desperate niches to work with. Hopefully this has helped you too if you’ve read this post to the very end.
Tags: Bum Marketing Method, desperate niches, reverse phone calls, Travis Sago