(Affiliate Marketing) Ramble.
I haven’t really been doing much Affiliate Marketing at all recently. I’ve been busy as at uni, what with Flare Dance rehearsals amongst study and assignments. It’s Week 6 next week, which means there’s a lot mid sem tests and and assignments due. All in the life of a university student I guess.
The frequency of my AM epiphanies has dropped somewhat I guess as I result. AM is still on my mind a lot of the time; it’s just mainly things like how much I’d rather be doing that than what I’m doing at uni atm.
I can’t really remember where I had today’s epiphany. I was reflecting on a recent email I received from Colleen Slater, aka 60 Minute Affiliate. She’s started promoting her own get your ex back type product. If you’re familiar with the industry, you would know one of the undisputed leaders of this niche in particular is Travis Sago, the original Bum Marketer. His product, The Magic Of Making Up, dominates Clickbank and has a huge as gravity, mainly because he helps affiliates make their first sales or a decent income supposedly with it.
The main epiphany was in the fact that there are several products on the market that are successful and that will help people solve their problems. Why are AMers wasting so much time and effort competing with each other, trying to get their product on top? If it works, it works. The main thing is to help people. I guess that was a more holistic and humane epiphany.
The more marketing related epiphany was the fact that there is only one audience but several products. You shouldn’t let yourself get caged into only promoting one product. Start off with one to test the waters and acquaint yourself with the niche. Once you get it going, look for subniches that might branch off your niche that need their problems solved and address those problems.
It should never be about the product. It should be about the problem and the people. That’s why people can just create a product like Colleen Slater has. I guess my first epiphany is helpful in putting your head in the right place when you’re going about promoting your stuff on your blogs and what not. Don’t promote the hell out of a product. Focus on the people, focus on the problem and let the vendor’s sales pages do the talking.
I guess I really do need this break away from AM, just because it’s helped me to greater appreciate Marketing in general. I love seeing things from a new perspective.
Tags: 60 Minute Affiliate, affiliate marketing ramble, Bum Marketer, Colleen Slater, Magic Of Making Up, Travis Sago