How To Set Up A Relevant Marketing Campaign
One of the hardest things about Affiliate Marketing or any sort of online or offline marketing for that matter is conducting a relevant campaign. If there’s anything I learnt from the period I was a Wealthy Affiliate member, it’d probably be that a relevant campaign is most important.
As in, it doesn’t matter if you get 1000 unique visitors a day, it’s pointless if you have a website that doesn’t answer their questions. You’d be lucky to get 1 sale. The bounce rate will be high and you’ll be losing money out of your ears. You’d rather 100 visitors a day at a 10% conversion, which is extremely high by the way. But it’s possible, if you focus on excellent, relevant marketing.
Now, in case you don’t know, I am a Science student by profession. Affiliate Marketing is one of my passions and sources of income. I’ve flipped through marketing textbooks and stuff but just like all text books, they’re way too convoluted.
I was just going to have to rely on a holistic and logical understanding of marketing. I mean sure, most of the gurus online had degrees in sales and marekting or management or whatever, commercey type subjects. But that wasn’t me. I wasn’t going to fit into this mould and I’m determined to succeed so I’m going to make it work my way.
Having said all that, everything you’re just about to read is going to benefit you most if you’re someone who started from scratch like me, with nothing but desire. Like everything I learnt from Affiliate Marketing, everything I said made sense to me and was purely derived from logic. No confusing statements, just straight-forward, “If A=B, then B=C” type statements.
OK. The first question is “what do they want?” It’s not too hard to remember. You’ve got a product you want to promote, people are looking for a solution. Join the dots. The second question is “WHY do they want it?” This addresses the emotional aspect of purchasing. I heard it first from Ann Sieg, well-known MLM specialist: “people purchase with emotion and justify with logic.” This is the part that takes practice.
I read somewhere that it takes 8 seconds for you to grab people’s attention. I actually had this idea like right now. This is where layout’s important. Your layout has to be CLEAN. It has to instill a sense of security in the person, they don’t want to feel like their online safety could be compromised by being on your site.
But to REALLY catch them in the first 8 seconds, have a killer heading, banner and a big, clear picture that makes them feel something. Don’t jump straight into the hard-selling mode, that’ll lose them. Instead, somehow link the emotion with confidence in your site that the things you promote on it will alleviate the problem.
Number 3 is “WHY haven’t they already been able to get what they want? ie. what’s preventing them from getting it?” This is where you address the problems involved and why current methods aren’t working.
Number 4 is “Is the thing I’m promoting able to take away the impediment that prevents them from getting what they want?”
Number 5 is “How does it take it away?” This is where you delve into it and go into detail. Remember to speak normally, not in a salesy sort of voice. talk to the PERSON as if you’re a mate or family member recommending something.
Number 6 is “Is it the most effective way to remove it? ie. is there any chance that the impediment might come back?” this is a way to further garner trust, to address any “hold on a sec’s” that your “mate/family member” might have had when you were explaining your thing. It shows that you’re listening to them and understand them well enough to preempt any questions they might have?”
Number 7 is more for your own sake. After going through 1-6, you should have a good idea as to the key relevance question: “so, what are we really selling, in this case?” ie, all the questions above should fall into a logical pattern that allows you to ultimately answer this question. It’s hard answering this question immediately and it sounds salesy.
Hope it helps you understand affiliate marketing better! This is really scrappy but I hope to hone this and perfect it and formalise it to make it better for people to understand. I might make it a free e-book or something. Like a “Marketing for dummies” kind of thing. It takes a while to understand, but once you get it, you’re good.
Tags: 10% conversion, Affiliate Marketing, how to set up a marketing campaign, logical marketing, relevant campaigns, wealthy affiliate