How To Supercharge Your Blog Content
I was up earlier this morning, doing some pondering about Affiliate Marketing as usual. Before I hit the hay around 1:00 am, I had one of my mini-epiphanies about Affiliate Marketing. I realised the true reason that Affiliate Marketers need quality content on their blogs and what the content’s meant to do.
The epiphany came about when I was wondering why, on one of my other exercise-related blogs, a particular post about 3 exercises women could do to burn upper arm fat got so many views compared to my other posts. Taking a holistic point of view, that post actually gave USEFUL information that my niche audience could use right there and then, whereas my other posts were just me crapping on.
When everyone says you have to have quality content on your blogs, have you actually ever stopped to think what this means and why it’s so important? Again, let’s break it down logically…
Q1. What is content?
A1. Content is information.
Q2. What is quality content?
A2. Quality content is good information.
Q3. What is classified as good information?
A3. Good information is information that is useful.
Q4. What sort of information is useful?
A4. Information that allows you to immediately address your problems is useful.
Q5. What sort of information allows you to immediately address your problems?
A5. Um I dunno, how about a post that’s called, “3 exercises to get rid of arm fat”?
Q6. Why would that post allow people to immediately address their problems?
A6. Exercise is an immediate solution (usually) and the results they get from the information allow the quality of the information to speak for itself.
Kapiche?
All the gurus always tell you to understand your niche audience and their problems and stuff. What better way to do so than to prove it by giving them an immediate solution to their problems?
And that, is the key. Content is used to give you expert status. If you give people content that helps solve their problems, they will see you as an expert, they will see you as someone generous who puts them before their hip pocket and they are more likely to trust you.