Johnson.

So I get up at 11:30 am this morning. I was playing Badminton last night and was considerably tired since the night, well morning  before, I was chatting with a mate until 6:30 am.

So yeah, I get up and check my emails and one of the lists I’m subscribed to is CopyBlogger. Now, if you’re a blogger who wants to drastically improve pretty much everything, then CopyBlogger is the way to go. I mean, there’s providing value and then there’s PROVIDING VALUE.

You know when sometimes you read an article and you’re like, “ah yeah, that’s interesting…” and then you forget about it right after you “x” out of the tab? Well the information that you’ll find at CopyBlogger is stuff that you’ll remember, simply because stuff they say just makes sense.

I’d like to quote the one and only Einstein:

“Everything should be made as simple as possible, but not simpler.”

CopyBlogger simply encapsulates this tenet and then some. For a bit of recursiveness, the email that I received today was talking about a guy called Rajesh Setty, a dude who lives in Silicon Valley and is an entrepreneur. I was compelled to write this post because of one particular picture that CopyBlogger used as the basis of today’s email…

"9 Ways People Respond To Your Content Online"

A picture tells a thousand words. Yeah, yeah that’s a saying that everyone knows. It’s often overused but I have no choice but to use it in this sense.

I mean look at it. It’s so simple and compelling at the same time that I just had to take action upon it. I guess  I felt… somewhat inspired? I’ve been thinking a lot lately about article marketing vs video marketing, social bookmarking and just affiliate marketing in general.

This simple diagram is like a grounding; I feel like it keeps me safe by helping me categorise what sort of information I’m putting out there into the World Wide Web and, ultimately, how much value I’m adding to the virtual stratosphere.

I guess I took action because of the emotion of security, just from that little mental dump.

My gut’s been telling me recently that there’s something wrong with article marketing, or to put it more correctly, article marketing is being used in the wrong way. Everyone agrees that article marketing is a numbers game. Even I agree. But if you’re focusing on numbers alone, ie. you’re focusing on quantity and not quality, then you’d probably be scoring a 2-3 on the response scale above? Maybe a 4, max?

This leads me on to think about those who outsource article writing (including me). What difference does it make getting someone to write articles than writing them myself, attitude-wise? I only outsource them in the first place because, simply put, I can’t be bothered writing articles on that topic, BECAUSE it doesn’t interest me.

Paying someone to do it for me, whether I pay them $5 or $20 an article… I mean, they have an added incentive which is payment, but if the topic doesn’t interest them, then how good is the quality of the article going to be?

You know what I’m saying?

It’s called article marketing, but as long as you treat it as a numbers game and try to dredge up visitors, you’re not marketing at all. You’re making statistics.

Phew… think I’m going to make some lunch now.