Johnson.

Just a mini epiphany I stumbled across today when going about my AM. No one likes a salesperson. No, that isn’t the epiphany. It’s more about what you need to be to sell stuff online. The Internet can be a scary place. People aren’t who they appear to be and you can be fooled pretty easily if you give into your emotions when purchasing stuff online.

Having said that, how do people make a living online at all? The trust barrier is HUGE. I mean, to trust someone in person is hard enough, now remove everything that allows us to deem people trustworthy and well, you’ve got a task on your hands to get people to be on your side.

There was an article a while back from CopyBlogger and it talked about mandatory disclosure of affiliate links. I think the person who realises that this is the right and only way to go about your Affiliate Marketing business will be the most profitable Affiliate Marketer. Not only is simply writing, “oh by the way, I’m an Affiliate Marketer and if you click on this link over here and purchase, I’ll make a commission” extremely liberating, it also tears down one barrier and makes you human. You’re a person who wants money and is going to review a product that is going to do it for them.

That’s the simple truth about it: you can’t like someone if you don’t trust them. Fullstop. Do the opposite of what everyone else is doing. 99% of beginning Affiliate Marketers never disclose their picture, let alone their name. Establish yourself early so that people can match a name to a face and a personality to a name. Be human. Be yourself.

Trust = Likeability.