Johnson.

This is an interesting question if you think about it. When was the last time you bought something? Every decent Internet Marketer knows that people purchase with emotion and and justify with logic. But that doesn’t explain why people buy things. Without getting too entrenched into the economics side of it, let’s try and break it down logically.

Q1. Why do people buy things?

A1. People buy things because they want to own them.

Q2. Why do people want to own things?

A2. Because owning them means it’s closer to hand and easily accessible.

Q3. What sort of things do people want to be closer at hand and to have easy access to?

A3. Things that they would use frequently.

Q4. What things do people use frequently?

A4. Things that address their most major problems. (Something that I have close to me all the time is my phone. My phone addresses the following problems: checking the time, checking the date, calculator, calls from friends and looking busy when I’m on public transport so weirdos don’t bug me. Something else that I have close at hand is my wallet, for obvious reasons.)

Q5. Is the thing that you’re promoting something that people want to have closer at hand?

A5. …

Q6. How can you make the thing you’re promoting something that people want to have closer at hand?

A6. By proving that it addresses their major problems.

Kapiche?